About the brand

Our beginning

The brand was started by Eric Fallon, and his two best friends, Elan Marks and Justin Maclean, after realizing that father time was sneaking up on them (*shakes fist*), and they couldn't find the products they were looking for. Since building a time machine wasn't looking plausible, they decided to start what began as a men's grooming brand. They found their way onto the Canadian television version of Shark Tank called Dragon's Den. Kevin O'Leary was the "Dragon" at the time and walked off within the first 10 minutes of our pitch. They ended up landing a deal with Arlene Dickinson and used the money to create their first shaped lip balm - the Skull. This item became so wildly popular with women that they changed their tagline from 'Premium Natural Skincare for Men' to 'Premium Natural Skincare for Humans.'

Our mission

There is still nothing we love more than dropping new innovations and seeing if you all freak out (*hears screams in his head*). We want to see you smile and get excited whenever you hold one of our items. We still keep the prototypes for future products in our jacket pockets at all times because of the sheer excitement it gives us. As we look to the future, we hope you'll follow us as we become a more sustainable brand by committing to using up to 90% less plastic; reusable is our future

Our values

We used to think motorcycles and being edgy was cool (motorcycles still are - sorry mom), but now we understand that being happy is the new cool. That's why our new tagline is transforming the ordinary into moments of joy.
We're still not a major brand with a fancy French name and a billion-dollar advertising budget, but we are an inclusive brand owned by friends who care about people and high-quality products over making a profit (though a little diaper money wouldn't hurt). Whether you're a rebel at heart or not — we hope you become a part of our joyful rebellion.  

Our beginning

The brand was started by Eric Fallon, & his two best friends, Elan Marks & Justin Maclean, after realizing that father time was sneaking up on them (*shakes fist*), & they couldn't find the products they were looking for. Since building a time machine wasn't looking plausible, they decided to start what began as a men's grooming brand. They found their way onto the Canadian television version of Shark Tank called Dragon's Den. Kevin O'Leary was the "Dragon" at the time & walked off within the first 10 minutes of our pitch. They ended up landing a deal with Arlene Dickinson & used the money to create their first shaped lip balm - the Skull. This item became so wildly popular with women that they changed their tagline from 'Premium Natural Skincare for Men' to 'Premium Natural Skincare for Humans.'

Our mission

There is still nothing we love more than dropping new innovations & seeing if you all freak out (*hears screams in his head*). We want to see you smile & get excited whenever you hold one of our items. We still keep the prototypes for future products in our jacket pockets at all times because of the sheer excitement it gives us. As we look to the future, we hope you'll follow us as we become a more sustainable brand by committing to using up to 90% less plastic; reusable is our future.

Our values

We used to think motorcycles & being edgy was cool (motorcycles still are - sorry mom), but now we understand that being happy is the new cool. That's why our new tagline is transforming the ordinary into moments of joy.

We're still not a major brand with a fancy French name & a billion-dollar advertising budget, but we are an inclusive brand owned by friends who care about people & high-quality products over making a profit (though a little diaper money wouldn't hurt). Whether you're a rebel at heart or not — we hope you become a part of our joyful rebellion.

About the team

Eric - CEO aka "The Mad Hatter"

"Work is my life & I have to say that I've never been happier. I look forward to my morning car ride where I pick our marketing manager Mémé up. I look forward to seeing the rest of the staff as soon as I arrive as well as seeing everyone outside of work. The people are simply amazing. Our products are made to bring joy to people's lives. We're not curing rare diseases but it's nice to know we put a smile on people's faces. My favorite RR product is the new essential oil roller we have coming out called "MAKE STRESS AN EX""

Katy - COO aka "The Multitasker"

"I'm grateful to have been given the opportunity to grow both with and within the company. I'm one of the lucky few who get to say they love their job & the best part for me is that I get to work with people I genuinely like/admire. Hard workers & people with grit inspire me a lot. I hope to see our brand become more of a household name one day. My favorite products would have to be the hand lotion & salt soap, & I would love for us to have a super sleek tinted stick with a refill option in the future"

 

Mémé - Marketing Manager aka "The Guru"

"Working at Rebels brings me joy & a sense of purpose. I love creating content & sharing ideas with the team. The products we create inspire me a lot and that’s why I always have three different products besides my laptop when I’m working. I’m obsessed with our salt soap & the pink passion fruit skull but my must-have rebels product is the pink pineapple sanitizer for sure! I would love us to create a diamond-shaped lip balm!"

Sacha - Warehouse Manager aka "The Mother hen"

"Working at Rebels brings the daily challenge of solving problems & finding solutions, which I love. I also get to work with some amazingly creative & hard-working people who inspire me on a daily basis. We are a company full of people who enjoy sharing their food & culture, so the constant stream of food is an added bonus to the job. (Except when I'm trying to diet; how's a girl supposed to diet with all the tempting food around all the time?!) I love seeing the company grow (even though I'm still trying to organize after our last growth spurt...); I want us to take over the world, one pair of lips at a time!"

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